A Website Traffic and Lead Generation
Proposal for Marketing Wisdom Subscribers
When a Business Owner Builds a Website,
What Do They Expect to Happen?
| Nothing | |
| Not really sure | |
| My business would become a household word overnight | |
| New clients would find us and do business with us |
In 9 Out of 10 Cases, What Actually Happens?
| Not much | |
| One call poured in | |
| Nearly nothing | |
| Absolutely, positively nothing |
It's a common complaint. Businesses are not getting the results they expected from their websites. They have high expectations, fueled by promises from well meaning web designers. But, too often the websites--even the beautiful ones--fail to deliver. Remember the Field of Dreams? "If you build it, they will come." It works in the movies, but definitely not in the world of the Internet.
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Greetings,
We put this page together so all of our newsletter subscribers could take advantage of our newly developed service pakages and pricing. We know a little bit about what you're going through as most of our clients have been exactly where you are. They know they need to have a presence on the internet and generate leads, but are blown away by the costs of getting started and doing an effective job of producing results. I think we have a good solution for you.
(if you already have a website, you can skip down to "But I Already Have a Website" . . .)
If you don't have a website, getting one should be a priority. . .
But you need to be careful. Let's get a website for you that is affordable and can be put up quickly, AND that has what you'll need in order to generate new business. If this is your first website, what should you look for? Here is a short list of things you should have in your website:
• A great sales message
• Plenty of photos of your work
• Attractive graphics
• Testimonials from past customers
• Prominently feature several ways to get in touch with you
• A structure that will be both search engine and user friendly
We've developed dozens of websites for a wide variety of businesses. We'd be happy to help you with yours. But, we have to warn you, this is a team operation. You'll need to help us help you. We'll need to talk about your sales message, your photography, what makes you different from your competitors, testimonials (if you have some) and more. Then we'll give you a quote on developing a site for you. Your quote will have a variety of options and will contain all the elements that you'll need to get great search engine placement and turn your website visitors into customers.
Plus, if you need help selecting a domain name for your website just give me a call and I'll help you step through that process. It's quick and easy and I won't charge you a cent for helping!
But I Already Have a Website . . .
OK, what if you already have a functioning website, then what? You want RESULTS!
Here's the formula for your website success. It's one we use everyday.
Traffic + Conversions = Results! ($$$)
That's probably what others are saying too. It's all about results. So what makes our program different from all the others? That's a good question. Here's a list of a few differences that I think you'll appreciate right away:
- We use your own website as the foundation for lead generation. Unlike other companies that create special pages for you that they control and they own, we help you "tune up" your own site to be a better producer of leads. That way, you'll always have the benefit of the improvements made to your site.
- You own your Adwords account. When we create an Adwords campaign for you to help drive traffic to your site, it's done inside of an account you own. There are no secrets. You can see everything we're doing. And we'll tell you exactly why we're doing it.
- We monitor and adjust everyday. We're active in your campaigns every day. We don't "set it and forget it". The internet landscape is always changing so we're always paying attention. When we see an adjustment that needs to be made, we'll do it. Right now.
- We build your SEO effort naturally. We don't "spam" the search engines with links or articles or blog posts. We do it naturally, over time. The way the search engines expect it to be.
- We nurture leads. Not everyone is ready to buy right now. Our system includes a process whereby you can automatically keep in touch with your prospects. When they're ready to make a move, your company will be top of mind.
- The leads belong to you and no one else. Since your leads come from visitors to your website, you don't have to share them with your 10 closest competitors and see who wins.
Those are just a few of the things that make us different and that have proven effective for our clients. Time and time again companies that have contracted with us to improve their website effectiveness have shown results beyond their expectations. Consider the following:
• Bill closed three sales in one week (avg. contract price well above $20,000 each)
• Lisa had the best month in the history of her company
• Jason's company had a 233% increase in leads
• After a "record breaking year ", Brenda's company increased their lead volume by 50% in January and then repeated that in February
• Jon's business has gone from zero to a backlog of $500k in orders• Brian's website went from "invisible" to a #1 ranking in Google for his key search term and he was able to generate new business from his site for the very first time.
These are just a few of the success stories from clients who we have hired us to turn their websites into lead generation machines.
Remember: Traffic + Conversions = Results! ($$$)
Getting traffic to your site is the first hurdle. Research has demonstrated over and over again the importance of being on the first page of a Google organic search result. Here are the facts from research released just this month:
| Rank | % of Clicks | Visits Per 1,000 |
1 |
34.3 |
343 |
2 |
16.9 |
169 |
3 |
11.4 |
114 |
4 |
7.7 |
77 |
5 |
6.2 |
62 |
6 |
5.0 |
50 |
7 |
4.0 |
40 |
8 |
3.5 |
35 |
9 |
2.8 |
28 |
10 |
2.7 |
27 |
What if you're not on the first page? Does that mean you won't get any traffic? Certainly not, but the increase in traffic by being in a top position on page one is massive. What would that mean to your business?
But what would it mean if you were in . . . let's say . . . position #5 on Google page one?
Let's do the math . . .
Let's estimate that there are 4,000 searches per month for your main keyword, along with the related keywords (this is probably low if you live in any major metropolitan area). . .
4,000 x 6.2% = 248 clicks per month average
If you "converted" only 1.0% of those visitors to new customers, that would mean an average of nearly . . .
2.48 new customers each month!
What is the annual value to your business of 2.48 new customers, each and every month? Maybe that's not enough to excite you, but what if you could convert 3%, 4% or even 5%? What would be the value then?
What if you were in position #1? Think about what that would mean! |
So, here's how it works for your business . . .
We've developed a package of services which we call a "Lead Machine". Basically it's a strategy which involves a set of tasks we perform which are designed to boost your search engine rankings and drive additional targeted traffic to your site. When we work on your site, I expect the following things to happen:
1. Your rankings in the search engines will improve
2. Targeted traffic to your site will increase
3. Visitors to your site will contact you and become customers
We've been doing some cutting edge work with our Lead Machine in helping businesses to get actual results from their web sites. Recently one of our clients achieved a 233% increase in leads from his web site--after just the beginning of our program was implemented!
But that's not all, we also help you make the revisions in your site which are necessary in order to turn those new visitors into leads. After all, that's what it's all about. Generating leads. Finding new customers. Getting new business. Leads are life! That's why you put up a web site in the first place, right? I thought so.
Our tasks fall into three basic areas:
1. Search Engine Optimization (SEO, Organic)--helping your website to rank highly in the search engine organic listings, so your traffic will increase.
2. Pay Per Click (PPC)--Making sure that your website is visible across a wide variety of keywords in the PPC search results so you'll attract new customers.
3. Conversion--Turning your website visitors into potential clients.
A big chunk of your customers will arrive at your site as a result of an online search. They have a problem and they're looking for a solution. When they see a search page, they are looking at two different types of listings or results. This screen shot illustrates the difference between PPC search results and Organic search results:
In order to appear in either of those result areas a specific strategy is necessary. Here's what you can expect from us as we implement those strategies.
1. Search Engine Optimization (SEO)--this includes activities which will boost your organic search ranking such as:
• Comprehensive Keyword Research--This critical first step will help to determine which keywords and key phrases are going to drive potential customers to your site.
• Competitor Analysis--Who are your top three competitors and what are they doing to out rank you in the search engines? What would you need to do to outrank them?
• SEO "Market Study"--What kind of traffic can you reasonably expect to your site based on your primary key words and phrases?
• Web Site Analysis--What are the factors which need to be improved in order for your site to get more "attention" from the search engines.
• Meta Tags and On-Page Factors--We will address all the necessary on-page factors for proper SEO and increased ranking momentum--and we'll even write your meta tags for you!
• Link Building--Including article marketing, blog posts, forum posts, etc. Powerful back links will help you rank higher in the search engines. Think of each backlink as a "vote" for you in the eyes of Google. The more links, the more "votes", the higher you rank. We'll write and submit the articles on your behalf to more than 6,000 different article directories, websites and blogs. Plus, we'll build an additional 200 back links to your site each month!
Actual Case Studies and Real Results
Here's what some of our clients have experienced with their search engine rankings:
From "not found" to Google #4
From Google #141 to Google #18
From "not found" to Google #1 in just 12 weeks!
Click for additional details on the Search Engine Optimization portion of the package.
2. Pay Per Click Marketing (PPC)
• Keyword Research--Apply and expand on the data gathered in the SEO keyword process noted above.
• Campaign Structuring--We have a proprietary campaign building system which has been shown to increase click-through and decrease costs per click.
• Geographic Targeting--If you don't want clicks from East Overshoe Nevada, we'll make sure your campaign doesn't run there. Your ads will run where you want them to.
• Daily Monitoring--This includes daily split testing and statistical analysis of all ads. Most PPC campaigns will contain hundreds of keywords and about twice that many ads. Our statistical analysis spots the losers early so you don't waste time displaying them. Losing ads are replaced with new (and hopefully improved) ads. We're always testing and revising so your campaigns are always improving.
Click for additional details on the Pay Per Click portion of the package.
3. Conversion (turning your visitors into customers)
• Site Restructuring--Sometimes sites need a bit of navigational restructuring in order to facilitate the lead generation process. Most often this is simply a matter of making your "money" pages (the ones that will generate your leads) more prominent. We'll evaluate and make recommendations in this area.
• Lead Form Development--What you have, or don't have, on your lead form can have a tremendous influence on your response.
• Incentive Document Development--In order for people to part with their contact information, they often expect something in return. An incentive document is a non-self serving presentation that your prospects will perceive as helpful in their decision making process.
• Email Sequence Development--Not everyone who visits your site is ready to make a commitment to you right then. Some prospects need nurturing. They need to feel more confident in you. Authoritative content sent to them at appropriate intervals will help cement your reputation. When they're ready to buy, they're ready to buy from you.
• Conversion Tracking--We'll set up systems to track the conversions so you'll know exactly what keywords and what paths the brought the visitor to your site generated a lead.
Click for additional details on the Conversion portion of the package.
In addition to the items listed above, you'll receive weekly reports on your web site traffic and monthly reports on the link building and SEO efforts. You'll always know where you stand and you'll be able to see your progress over time. Plus, we'll talk about your campaign and recommend needed changes or adjustments.
Our techniques will help your website capture more traffic, produce more visitors, capture information from potential customers, automate communication with prospects and ultimately produce more customers and more business for you.
We have four different options from which to choose so you can make sure that you get a program which fits your budget and your needs. Of course we can be somewhat flexible with various options, so if you want to talk about creating additional options, just ask.
Here's a summary and comparison of the four Lead Machine options. No one else will give you this level of hard-hitting effective work, customized just for you:
Take a Look at "Lead Machine" Program Options:
Feature: |
Lead Machine Original |
New! Lead Machine Perpetual Motion (Best Value) |
Lead Machine SEO |
Lead Machine PPC |
| Initial Telephone Interview including an overview discussion of your business, your target customers and your web site along with recommendations. (approx 1-1.5 hours). The more we know about your business the better our recommendations will be. | √ |
√ |
√ |
√ |
| Comprehensive Site Analysis Written Report--approx 50-60 pages of detailed comments and recommendations. This will be a detailed plan to make your site produce traffic and leads. | √ |
- |
- |
- |
| Site Overview Analysis Written summary of findings dealing with site structure and on-page elements for SEO. Page by page recommendations for improvement. |
- |
√ |
√ |
- |
| Comprehensive Keyword Study In-depth analysis of keywords used in your market for both SEO and PPC so you can effectively target the right audience. |
√ |
√ |
√ |
√ |
| Competitive Analysis (legally "spy" on three competitors) and learn what you need to know to out perform them. |
√ |
√ |
√ |
- |
| Incentive Document Development (multi- page downloadable lead incentive) that you will use to attract customers and convince them to give you their contact information. |
√ |
√ |
√ |
√ |
| Lead Form Development The actual form that will be on your site which customers will fill out in order to get a phone call or contact from you. Not to be confused with a "contact us" form. |
√ |
√ |
√ |
√ |
| Email Sequence Development This is a multi-part email sequence designed to nurture prospects who contact you, but who are not ready to make a buying decision immediately. This runs automatically 24/7. |
√ |
√ |
√ |
√ |
PPC Campaign Structuring |
√ |
√ |
- |
√ |
PPC Campaign Monitoring |
30 Days |
On-going (M-F) Every Week Every Month |
- |
On-going (M-F) Every Week Every Month |
| Conversion Tracking • Generate and install conversion tracking code and prepare analysis so you'll always know what activity produces leads and what doesn't. |
√ |
On-going (M-F) Every Week Every Month |
- |
On-going (M-F) Every Week Every Month |
| Article Marketing • Generate and submit articles to over 6,000 article directories, blogs and web sites. This is where you will gain valuable back links pointing to your website. |
3 Articles |
4 Articles Per Month Each and Every Month |
4 Per Month Each and Every Month |
- |
| Blog and Forum Posts • Blog or forum posts or other link building activities. |
√ |
4 Per Month Each and Every Month |
4 Per Month Each and Every Month |
- |
| Link Building • General link building with up to 200 new back links each month! |
- |
Up to 200 new back links each month |
Up to 200 new back links each month |
- |
| Weekly Report--Organic and PPC Reports • A CSV file (for MS Excel) will arrive in your inbox each week containing a re-cap of traffic activity to your site--both organic and PPC. |
√ |
√ |
√ |
√ |
| Monthly Report--Link Building, SEO • Proprietary report showing the number of backlinks to your site and outlining any SEO issues which need attention. |
√ |
√ |
√ |
- |
No matter what solution you need, there is a Lead Machine option that will bring you the results you want.
Here is what just a few of our satisfied clients have to say . . .
"The programs implemented by Craig have produced a 74% increase in our qualified leads! We've been averaging an amazing 7 leads a day for nearly three years. And we close more too. That's money that directly hits our bottom line. We couldn't be happier."
Chris Newman, President--Anbo Manufacturing
"When we implemented Craig's recommendations, the volume AND quality of our leads improved dramatically. In fact, the two very first leads we followed produced more than $110,000 in sales for us on ONE DAY!"
Bill Conant, Owner--Dream Room Design
"Following Craig's advice brought us so many new business leads that we went on a growing spree of more than 1500% in just a little less than two years. It was amazing--and it's still working!"
Linda Long, Director of Sales and Marketing--Blongo Family Fun
"Implementing just one of Craig's ideas has resulted enough new leads coming into our company that we had an increase in sales of more than 300% in the past year alone."
Jon Moffet , President--Advanced Forest Equipment
"Now that we've implemented Craig's plan, I can trace more than $1 million in new sales directly to Craig's lead generation and capture program. I only wished we had taken action more quickly."
John Shepard, Sales Manager--Bay Shore Systems, Inc.
"I am SO thankful I decided to spend the money to have Craig rework my internet presence and help me with my website. My website sells my services before I even talk to folks in person and it draws business from a wider geographical area, which is exactly what I need in this economy. The business generated from the website has literally paid my mortgage over the past year. Can't thank you enough, Craig.
Lisa Lucas, Owner--Northern Tails Dog Training
"I have known and worked with Craig Mecham for more than 10 years and believe him to be one of the most insightful and 'out of the box' thinkers I have worked with. As head of a national market research firm I have found that people with Craig's integrity, intellect, and problem solving abilities come along rarely and when discovered should be valued and utilized whenever possible."
Bill Hockett, Pres. & CEO--Critical Data, Inc.
No matter what version of Lead Machine you select, you'll be focusing your money on lead generation strategies which ARE working now--in today's environment. Compared to doing things the "old fashioned" way the annual savings on direct mail postage costs alone will more than pay for your lead generating machine.
Just in case you've forgotten, here's what it can cost to generate leads in the "old fashioned" way:
• At least $7,000 just for the postage on your postcard mailing campaigns!
• More than $10,000 to run enough radio spots to generate some results
Or . . .
You can have your own Lead Machine for a fraction of the costs of the "old fashioned" methods.
Remember . . . No Matter Which Way You Go, Your Lead Machine:
• Produces leads ONLY for you!
• Your leads will be fresh--you'll get them within seconds
• You are in control of the qualification process, so you know exactly what your prospects are looking for. That means you'll close more business.
• You are in complete control of the volume of traffic into your Lead Machine. Turn it up when you want more. Turn it down when you're flooded iwth business!
Lead Machine Options:
Lead Machine Plan* |
Payments |
Total Cost |
Buy Now! |
Lead Machine Full Version |
$5848 |
$5848 |
Click to pay securely with your credit
card 
|
Lead Machine Perpetual Motion (Best
Value) |
$2500 set up charge + $1200 per month |
$2500 first month then $1200 per
month** |
Click to pay securely with your credit
card
|
Lead Machine SEO Only |
$1500 set up charge + $800
per month | $1500 first month then $800 per month** |
Click to pay securely with your credit
card |
|
Lead Machine PPC Only
|
$1500 set up charge + $700
per month |
$1500 first month then $700 per month** |
Click to pay securely with your credit card |
* Note: The cost of your Lead Machine does not include website development and is only for customers with a currently functioning website. The costs for clicks in your PPC program are NOT included in the above payments. Your click costs will be paid directly to Google. Autoresponder costs are also extra, but average less than $30 per month.
**Note: Monthly payments begin on the 30th day following your initial payment. If you wish to cancel, simply stop your payment.
Questions? Call Us.
509-922-0535
My Personal Pledge to You: We Will NOT Work With Your Competition! Our methods are highly effective and proprietary. In order to maximize your competitive advantage, keep your strategies confidential and not the dilute the effectiveness of your Lead Machine, as long as you're actively working your business, we will NOT work with your competitors.
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So, select the program that makes the most sense for your business and we'll get started building your Lead Machine today!
This is NOT some automated, robotic process. This is real thinking and real work by real people.
Thanks again. I appreciate the opportunity to discuss these issues with you and hope we'll have an opportunity to work together to bring in some new business for you.
Regards,
Craig Mecham, President
The Mecham Company
P.S. Questions? Don't hesitate to call. (509) 922-0535. We're real people. We actually answer our phone!
© 2009 The Mecham Company. All Rights Reserved
Trademarks are the property of their respective owners.