What You Need To Know About Web 3.0
Monday, November 23rd, 2009Unless you’ve been living under a rock, you know that the Web is largely centered around the concept of social media. People are connecting all over and using the Web to do so. This has been an obvious area of growth for the Internet and an area of opportunity. Many people are wondering what’s next.
In recent months I have heard countless people talking about what’s next for the world wide web. The reality is that Web 3.0 is already here and this is evidenced by those websites who are taking user behavior into consideration when defining an online user experience.
The concept of Web 3.0 really focuses on collecting information about you from a variety of sources and using that data to improve your online experience. This evolution hopes to eliminate the vastness of the Internet and provide you with the information, products, and resources that are most meaningful to who you are and what you want.
What makes this concept of Web 3.0 so appealing is behavior data. The next version of the Internet all types of online behavior will be tracked closely. Everything from on-site behavior to purchase behavior like order size and frequency will be combined with preference to shape your online experience. The more data available the more predictive the experience can become.
Web 3.0 goes beyond real time data by allowing online merchants and other websites the ability to integrate existing data into user profiles. For site that already have behavioral data, generating meaningful predictive models become even easier. Whether you’ve responded to a one time promotion or have consistently bought from a web site, this information is used to shape recommendations and marketing messages via email and online.
Web 3.0 intelligence anonymously and securely analyzes every customer and web browser to your website. Learning patterns and the context that drives buying decisions will be used to create a highly personalized user experience for each individual. This may be a point of concern for all of you privacy buffs out there but the reality is that web sites track user behavior today and the information becomes more and more sophisticated.
From my perspective, I’m not at all concerned about privacy. In fact, I welcome the level of sophistication and customization that can be provided from a Web 3.0 world. I think the issue for debate is how this information is use and whether or not it is used with your permission. I feel that all users must give permission to be tracked in this way and the information should only be used to improve my browsing and buying experience. If used in that manner, I’m okay with it.
The concept of Web 3.0 is real and is coming to a store near you. My feeling is that It’s inevitable so don’t try to resist. Rather embrace the technology and learn how to best utilize it. Doing so may actually improve the buying experience.
Want to know more about Web 3.0? Follow the discussion at the Internet marketing forum. Learn how to improve your search engine results with today’s leading SEO training program.





