Internet Based Marketing
In this article, I’ll discuss why Internet based marketing can give you a better return on your investment versus traditional, off-line marketing. Let’s start with an example.
Let’s say that you go to your local newspaper and tell them that you want to place an ad with them. While you’re there, you ask what their circulation is (their number of readers). They give you an estimate. You also ask them what their demographics are. They give you a general answer, because they don’t really know.
So you place the ad in the classified section and wait to see what happens. By the way, on your ad you put a code on your website URL so you know how many visitors you are getting from that ad, and second, with the phone number you also add a code, so you know where the calls are coming from.
You’re also going to have to be patient. Your ad will go out in the next edition. Eventually, you’ll start getting some calls and some additional traffic to your site. Compare this added interest with the cost for the advertisement. Say you got ten leads out of the ad, with the ad costing you about five dollars per visitor; this means your ad has cost you $50 in total.
Now suppose one of these leads converted into a sale. You may get some more calls of course over the next few weeks. Responses to print advertisements sometimes take a while.
Now, let’s take an Internet advertisement example by comparison. For this one, you start a pay per click campaign. With this method, you determine what keywords are relative to your service or product. You can get as targeted as you want and you can put a few keywords in a broad category, too, to see what keywords you might be missing out on when you try to snare everyone in your market.
Your ad goes live within fifteen minutes, using Google as an example. You only pay for people who click on your link and in this case you are paying $1.00 per click. Let?s say you convert at 2%. So you spend $100 to make two sales.
However in this example because of conversion tracking you can tell which keywords are converting to sales and cut out the keywords that do not convert making your ad campaign more cost efficient and effective.
In addition, because you’ve also used broader keywords, you can see how many people are finding you with this “one size fits most” method. You can also place ads on other websites with exact demographic information, which will be extremely targeted to your business.
The point is this; when it comes to online advertising, your ability to measure the performance of your advertising is far better.
By the way, pay per click is only one form of online marketing, there are many other effective marketing techniques you can use online, such as writing articles relative to your business, doing a press release, adverting in relevant online ezines and one of the most effective online marketing techniques is e-mail marketing, that is if it is done correctly.
Internet based marketing can significantly reduce your costs. It can also provide more information that lets you run more efficient and better marketing campaigns. In addition, your turnaround time is faster so that you get better information much sooner than you do with traditional venues.
Tags: business, business opportunities, home based business, internet based marketing, internet business, internet marketing, Marketing, mlm, network marketing, online marketing, work at home
